Thursday, 3 October 2013

Production, Distribution, Marketing & Exhibition

Production:
The production of the Film is the coming together of all the ideas, storyboards, scripts and crews in order to make the Film. The main stage of production is Filming then cutting and putting the scenes together.
The stages of production:
Pre-Production:
the stage which all the planning takes place, the Director's idea is developed and put into concept. Scenes are shot separately and props and characters are altered into the plot of the film.
Production:
When the filming actually takes place. When all the locations, characters, props etc. have been decided in order for the filming to proceed.
Post-Production:
After the filming has been complete, therefore enabling the editor to put the film together in a sequenced and synchronized format.

Distribution:
The process of distribution is when a movie is made available for the audience, for example releasing it in the cinemas.

Marketing:
Marketing is a format of advertising to the audience in order to attract and persuade them to watch a film. There are many ways of marketing a film such as:

  • An advertisement on T.V
  • An audio advertisement on the Radio
  • A poster on a bus or Billboard
  • etc.
Exhibition:
Is when the film is publicly screened, it is screened in the cinemas and is offered to paying customers alongside refreshments (most of the time). it is the amount of screenings that not only brings revenue to a cinema but also determines which films are most likely to be blockbusters. it is said that the exhibition of a movie is the 'Retail branch of the industry'. 
Production 

In production, the video production/film is created and shot. More crew will be recruited at this stage, such as the property master, script supervisor, assistant directors stills photographer, picture editor, and sound editors. These are just the most common roles in film making; the production office will be free to create any unique blend of roles to suit the various responsibilities possible during the production of a film.   

Distribution

This is the final stage, where the film is released to cinemas or, occasionally, to consumer media (DVD, VCD, VHS, Blu-ray) or direct download from a provider. The film is duplicated as required and distributed to cinemas for exhibition (screening). Press kits, posters, and other advertising materials are published and the film is advertised and promoted.
Film distributors usually release a film with a launch party, press releases, interviews with the press, press preview screenings, and film festival screenings. Most films have a webite. The film plays at selected cinemas and the DVD typically is released a few months later. The distribution rights for the film and DVD are also usually sold for worldwide distribution. The distributor and the production company share profits.

Marketing 




  • Step 1: Cast & Crew/Industry Screenings
  • Step 2: Prepare a Press & Publicity Kit
  • Step 3: Press and Industry Promotion
  • Step 4: Festivals & Awards
  • Step 5: Get a Distributor, Agent or Self-distribute
  • Step 6: Cinema, TV, Screenings, DVD & Online
  • Step 7: Plan your next project 
Exhibition

The Exhibition Department provides the final link in the film production chain, and is responsible for bringing the finished product to its audience.

Wednesday, 2 October 2013



Production, distribution and marketing it the film industry

Production
. In pre-production, every step of actually creating the film is carefully designed and planned
.The project leader selects a story from either a book, play,true story or another movie
. The director then works with writers to produce a synopsis
. a step outline is then needed which is 30 page outline of the story in short paragraphs.
. Next, a screenwriter writes a screenplay over a period of several months
. A film distributor may be contacted at an early stage to assess the likely market and potential financial success of the film
. finally the actual film production starts and they begin shooting


Distribution – how the film gets from the edit house to the audience
Once the film is completed it gets sent to the studio , next the studio make a licensing agreement with a distribution company an  example  of a company is Ace Films Ltd.
From then it’s the distributing company’s job to then decide how many copies of the film to make and send off. The distributors then try to pitch the movie to prospective buyers or investors that are willing to show the movie in their theatres.
From here the buyers meet and discuss terms and conditions for the leasing of the movie. The prints are then sent off to the theatres/cinemas a few weeks before so they can prepare to screen it .the cinema then shows the movies for a set number of weeks ,this is called engagement
 At the end of the engagement, the theatre sends the print back to the distribution company and makes payment on the lease agreement.

Marketing
T.V adverts
Radio
Billboards
Newspapers
Magazines
Toys
Phone Apps
On the sides of buses
Websites
Postes
 
exhibition
the film value chain